Stocks to watch · picked from the news before the open

Stocks That Could Go Up on Thursday, October 29, 2026

Eli Lilly, Microsoft, Crocs and 4 more stocks with news that could lift them today

Published 9:18 AM ET · measured from the 9:30 AM open · Stable Income Strategy

What stocks will go up today?

Eli Lilly (up 4% pre-market after a third-quarter beat and a raised $91–92 billion revenue forecast), Microsoft (higher after 48% Azure growth) and Crocs (up about 17% on a beat and raised outlook) lead the list for Thursday, October 29, 2026. Nasdaq 100 futures are down 0.9% as Alphabet falls 10%, so company news matters more than the market.

6 of 7 picks have risen at least to their target from the 9:30 AM open; the best, Crocs (CROX), gained as much as 7.82% (high at 9:45 AM ET). The S&P 500 ETF rose as much as 0.19% over the same time.

Stocks picked from the news
7
Reached their target so far
6 of 7
Best rise to the high: CROX
+7.82%
S&P 500 ETF over the same time (to its high)
+0.19%

01

The list at a glance

Live — updates every minute while the market trades (as of 10:45 AM ET).

Stocks that could go up on October 29, 2026, their targets and how far they rose
#StockCatalystTargetTo the highTo the closeResult
1LLY Eli LillyEarnings+1.5%60% confidence+5.22%at 9:39 AM+2.96% Reached
2MSFT MicrosoftEarnings+1.2%55% confidence+0.14%at 9:30 AM−3.07%Not yet
3CROX CrocsEarnings+3%50% confidence+7.82%at 9:45 AM+6.33% Reached
4UAL United Airlines HoldingsMacro+2%50% confidence+2.24%at 10:07 AM+1.75% Reached
5HLT Hilton WorldwideUpgrade+1.2%50% confidence+1.20%at 9:48 AM+0.79% Reached
6EBAY eBayUpgrade+1.5%47% confidence+1.84%at 10:44 AM+1.47% Reached
7VFC V.F. CorpUpgrade+2.5%46% confidence+2.91%at 10:06 AM+2.26% Reached

Target: the expected rise from the open to the day’s high; confidence: the chance we gave it of getting there. “To the high” and “to the close” are counted from the 9:30 AM opening price.

02

The same morning, picked by the data

No news read: S&P 500 stocks matching setups tested on ten years of gap days, pre-market to 8:55 AM ET.

Picked by rules, not news: the setups were tested on every S&P 500 stock that opened 2% or more from the day before since 2016, and are read from pre-market prices at 8:55 AM ET. These stocks fell 2–6% before the open, at least 1.5 points more than the market, after a down day and without earnings news. The S&P 500 ETF was −0.37% at 8:55 AM ET. Since 2016 such stocks closed above their opening price 53% of the time and rose at least 1% above it 72% of the time; held from the open to the close they about broke even after costs (−0.04% a day in 2016–2022, 0.00% in 2023–2026).

4 of 8 are above their opening price; on average −0.05% from the open so far (S&P 500 ETF: +0.07%).

Stocks picked by the data on October 29, 2026 and how they did
#StockSetupAt 8:55 AMTo the highTo the close+1%?
1ON ON SemiconductorRebound−2.49%+0.97%at 10:20 AM+0.27%Not yet
2TER TeradyneRebound−2.63%0.00%at 9:30 AM−1.21%Not yet
3WDAY Workday, Inc.Rebound−5.07%+0.43%at 9:42 AM−2.62%Not yet
4HOOD Robinhood MarketsRebound−2.09%+2.24%at 10:37 AM+1.93% Reached
5MCHP Microchip TechnologyRebound−4.21%+0.69%at 10:20 AM+0.21%Not yet
6ALB Albemarle CorporationRebound−2.68%+0.07%at 10:01 AM−0.80%Not yet
7NTAP NetAppRebound−2.53%+3.15%at 10:02 AM+1.96% Reached
8DELL Dell TechnologiesRebound−2.59%+1.07%at 10:05 AM−0.13% Reached
  • Rebound

    Down 2–6% before the open, at least 1.5 points more than the S&P 500 ETF, after a down day, no earnings.

    On S&P 500 gap days since 2016 (3,150 picks on 1,223 days): closed above the open 53% of the time, rose at least 1% above it 72% and 2% 50%; held from the open to the close, −0.04% a day in 2016–2022 and 0.00% in 2023–2026 after costs.

03

Why each stock could go up

Nasdaq 100 futures are down about 0.9% and S&P 500 futures about 0.2% as Alphabet sinks roughly 10% on a profit miss and negative free cash flow, while Russell 2000 futures are up 0.3% and Brent crude is 1.3% lower at $113.84. We estimate only stocks with strong company news or lower-oil exposure can rise against that tech drag; Amazon and Intel report after the close.

  1. 1

    Eli Lilly (LLY)

    Health care · +4% pre-market

    +1.5% target

    60% confidence

    EarningsEli Lilly jumps on earnings beat, raised guidance — Investing.com

    Lilly earned $7.48 a share adjusted vs. a $5.60 consensus on revenue of $24.4 billion, up 39% and above the $22.42 billion expected, with Mounjaro at $10.7 billion (+65%) and Zepbound at $5.4 billion (+48%). It raised its 2026 revenue forecast to $91–92 billion vs. $88.7 billion consensus. We estimate buyers keep adding after the open because the beat is broad and drug makers are a shelter on a weak tech day.

    Risk: About $900 million of the revenue was one-time and EPS guidance was trimmed to $35–36 on R&D charges, which could cap the gain.

    From $1338.51 at 9:30 AM:high +5.22% at 9:39 AMclose +2.96%day +6.97% Reached +1.5%
  2. 2

    Microsoft (MSFT)

    Technology · +3% after hours, higher pre-market

    +1.2% target

    55% confidence

    EarningsU.S. stock futures drop as Alphabet slides on soft earnings, Microsoft firms — Investing.com

    Microsoft's fiscal first-quarter revenue rose 19% to $92.28 billion, adjusted EPS of $4.89 beat estimates, and Azure grew 48% to $33.2 billion. The shares gained before the bell even as Nasdaq 100 futures fell 0.9%. A clean cloud beat on the day a rival disappointed tends to pull money toward the winner inside megacap tech.

    Risk: Alphabet's 10% drop and renewed AI-spending worries could drag all of big tech lower after the open.

    From $540.21 at 9:30 AM:high +0.14% at 9:30 AMclose −3.07%day −1.39%Not yet
  3. 3

    Crocs (CROX)

    Consumer discretionary · +17% pre-market to $139.14 (9:13 AM ET)

    +3% target

    50% confidence

    EarningsCrocs jumps 19% premarket on Q3 EPS beat and raised 2026 outlook — Chartmill

    Crocs traded 17–19% higher before the bell after a third-quarter earnings beat and a higher full-year profit outlook, the strongest kind of same-day driver. A gap this size usually comes with a wide trading range, so we estimate a further 3% push above the open at some point in the session.

    Risk: Stocks up 15% or more before the open often give back part of the gain, so the day's high may come in the first minutes.

    From $139.75 at 9:30 AM:high +7.82% at 9:45 AMclose +6.33%day +24.15% Reached +3%
  4. 4

    United Airlines Holdings (UAL)

    Industrials · No pre-market quote confirmed; Brent -1.3%, WTI -1.6% overnight

    +2% target

    50% confidence

    MacroOil falls on hopes of renewed U.S.-Iran peace talks; Brent $113.84, WTI $101.19 — TipRanks

    Brent fell 1.3% to $113.84 and WTI 1.6% to $101.19 overnight after a Wall Street Journal report that Vice President JD Vance sent a letter to Iranian official Mohsen Rezaei, reviving hopes of peace talks. Fuel is one of the largest costs for airlines, and United is among the most oil-sensitive large carriers. We estimate a 2% rise above the open if crude stays lower through the morning.

    Risk: Oil is still above $100 a barrel and any setback in the Iran talks could reverse the move quickly.

    From $104.72 at 9:30 AM:high +2.24% at 10:07 AMclose +1.75%day +3.02% Reached +2%
  5. 5

    Hilton Worldwide (HLT)

    Consumer discretionary · No pre-market quote confirmed

    +1.2% target

    50% confidence

    UpgradeMizuho upgrades Hilton to Outperform from Neutral, target $421 — 24/7 Wall St.

    Mizuho raised Hilton to Outperform from Neutral with a $421 price target on Thursday. An upgrade from a major bank often brings buyers at the open, and hotel stocks sit outside today's AI-spending selloff. Lower oil also helps travel names.

    Risk: An upgrade with no earnings news behind it often fades by midday.

    From $355.21 at 9:30 AM:high +1.20% at 9:48 AMclose +0.79%day +2.40% Reached +1.2%
  6. 6

    eBay (EBAY)

    Consumer discretionary · No pre-market quote confirmed

    +1.5% target

    47% confidence

    UpgradeWells Fargo upgrades eBay to Equal Weight from Underweight, target raised to $106 from $91 — 24/7 Wall St.

    Wells Fargo dropped its Underweight call on eBay, moved to Equal Weight and lifted its target 16% to $106 from $91. A bearish analyst giving up a negative view removes a source of selling, and the stock has no direct exposure to today's AI-spending worries.

    Risk: The new rating is neutral, not Buy, so the lift may be small and short-lived.

    From $121.96 at 9:30 AM:high +1.84% at 10:44 AMclose +1.47%day +4.86% Reached +1.5%
  7. 7

    V.F. Corp (VFC)

    Consumer discretionary · No pre-market quote confirmed

    +2.5% target

    46% confidence

    UpgradeBNP Paribas upgrades V.F. Corp to Neutral from Underperform, target raised to $16 from $13 — 24/7 Wall St.

    BNP Paribas removed its Underperform rating on V.F. Corp and raised its target 23% to $16 from $13, the largest target increase among Thursday's upgrades. Footwear peer Crocs' 17% pre-market jump on a raised outlook gives apparel and footwear stocks a second reason to rise.

    Risk: A move to Neutral is a weak catalyst and the shares have no confirmed pre-market gain.

    From $17.71 at 9:30 AM:high +2.91% at 10:06 AMclose +2.26%day +5.11% Reached +2.5%

04

Questions

What stocks will go up today?

Our news-based list for Thursday, October 29, 2026 is led by Eli Lilly (up 4% pre-market after a third-quarter beat and a raised $91–92 billion revenue forecast), Microsoft (higher after Azure grew 48%) and Crocs (up about 17% on a beat and raised outlook), followed by United Airlines, Hilton, eBay and V.F. Corp. These are estimates, not certainties: Nasdaq 100 futures are down 0.9% as Alphabet falls.

Which stocks are moving on earnings today?

Before the open on October 29, 2026, Eli Lilly was up about 4%, Microsoft about 3% and Crocs about 17% after earnings beats. Alphabet fell about 10% on a profit miss, Caterpillar about 11%, ServiceNow 15–20% and Fortinet about 26% after cutting its full-year service revenue outlook. Amazon and Intel report after Thursday's close.

What stocks got upgraded today?

On Thursday, October 29, 2026, Mizuho upgraded Hilton to Outperform with a $421 target, Wells Fargo raised eBay to Equal Weight with a $106 target (from $91), BNP Paribas lifted V.F. Corp to Neutral with a $16 target (from $13), UBS upgraded Wintrust Financial to Buy with a $180 target and StoneX upgraded Prosperity Bancshares to Buy with an $85 target.

Why is Eli Lilly stock up today?

Eli Lilly rose about 4% before the bell on October 29, 2026 after third-quarter adjusted EPS of $7.48 beat the $5.60 consensus and revenue jumped 39% to $24.4 billion. Mounjaro sales grew 65% to $10.7 billion and Zepbound 48% to $5.4 billion. Lilly raised its 2026 revenue forecast to $91–92 billion but trimmed EPS guidance to $35–36 on R&D charges.

Why are stock futures down this morning?

On October 29, 2026, Nasdaq 100 futures were down about 0.9% and S&P 500 futures about 0.2% after Alphabet fell roughly 10% on a third-quarter profit miss and negative free cash flow, reviving worries about AI spending. Microsoft gained on strong cloud results, Brent crude fell 1.3% on Iran peace-talk hopes, and Russell 2000 futures were slightly higher.

05

Sources

06

How the stocks are picked and scored

  • Every trading day at 9:00 AM ET, before the 9:30 AM open, we read last night’s and the morning’s company news — earnings and guidance, analyst upgrades, deals and contracts, product and regulatory news, index changes — and pick the 6–10 liquid US stocks most likely to rise that day.
  • Each pick gets a target (the expected rise from the open to the day’s high) and a confidence (the chance of getting there), and we weigh the size of the surprise, the pre-market move and the market’s mood. Stocks under $5, thinly traded ones, and targets of cash takeovers are left out.
  • Each list is measured from the moment it could be acted on: the 9:30 AM opening price, or the minute it went public if that was later. “To the high” is the rise from there to the session’s highest price; “to the close”, to the closing price. A pick reaches its target when its rise to the high is at least the target.
  • Beside it, a second list picked only by the data: at 8:55 AM ET a screen reads every S&P 500 stock’s pre-market price and lists those matching setups tested on every gap day since 2016, with what each setup did then. It reads no news and stays empty when nothing matches; both lists are scored the same way so their records can be compared.
  • The S&P 500 ETF (SPY) over the same minutes is shown as the bar to beat. Results are live while the market trades and final after the close; every past list stays online with its results.

Not investment advice

These are forecasts made from public news and prices, published for education and to keep an honest record of how such calls turn out. They are not recommendations to buy or sell anything, and a call that worked before can fail the next day. Decide with your own judgment, or with a licensed adviser.